During our recent travels to conferences and your campuses, we’ve spoken with a number of school leaders. More than once, we’ve heard the school year described as the shape of a “W.” It’s a simple visual, and once you picture it, it’s hard to forget.

Journey mapping is a framework for designing intentional experiences for your stakeholders. It’s a perfect tool for overwhelmed independent schools to move from reactive to proactive.

The good idea fairy means well. She brings possibility, innovation, and the energy of “what if?” What do you do when it feels like she’s attacking you? First, read this article!

In school marketing, few things have the power to elevate your brand like great photography. One well-planned photoshoot can completely change the way your school presents to prospective families, alumni, and internal stakeholders alike.

For most independent school people, summer represents a chance to breathe and recover. In fact, it's the perfect time to plan and break the cycle of reactiveness that plagues many schools.

Building a large marketing plan for a small team can be counterproductive and even unhelpful. The truth is: the best plan is the one you’ll actually use.

When we speak with administrators, it’s notable how many have trouble identifying and vocalizing their school’s unique selling proposition. To find success, you must be able to define it.

Goal setting in the marketing realm is crucial. Too many schools implement elements of a marketing strategy, but they skip planning and goal setting. The result is a doom loop of continually adding to an ever-fuller plate.

We recently created a mini documentary that tells the story of Hurricane Helene’s damage to Asheville Christian Academy and the area surrounding their campus. Enjoy the story behind the project.

Schools often don’t consider themselves businesses. For marketing and communications departments, it’s time for a mindset change.