When we speak with administrators, it’s notable how many have trouble identifying and vocalizing their school’s unique selling proposition. To find success, you must be able to define it.

Goal setting in the marketing realm is crucial. Too many schools implement elements of a marketing strategy, but they skip planning and goal setting. The result is a doom loop of continually adding to an ever-fuller plate.

We recently created a mini documentary that tells the story of Hurricane Helene’s damage to Asheville Christian Academy and the area surrounding their campus. Enjoy the story behind the project.

Schools often don’t consider themselves businesses. For marketing and communications departments, it’s time for a mindset change.