During our recent travels to conferences and your campuses, we’ve spoken with a number of school leaders. More than once, we’ve heard the school year described as the shape of a “W.” It’s a simple visual, and once you picture it, it’s hard to forget.

Journey mapping is a framework for designing intentional experiences for your stakeholders. It’s a perfect tool for overwhelmed independent schools to move from reactive to proactive.

How can school leaders most effectively communicate with the hundreds of individuals who comprise their communities? It starts with understanding that schools have souls.