Brand is far more than your logo and colors. It is your reputation and your culture. Use onboarding to build culture and communicate the importance of brand.

Observations from the Yorktown that inform the independent school branding and our approach at 38 House.

Defining your voice on social media is helpful regardless of whether you're an individual or a brand. It is an often overlooked topic, but a well-defined brand voice on social is a key to success.

Too many institutions invest in their branding but stop short of a crucial element – a brand guide.